Welcome.  Thank you for visiting ‘Essential London’.

‘Essential London’ explains the culture and history of London – by exploring the best sights, hidden gems and areas that are off the beaten track.

Photograph of Callum Moy

Essential London is researched, written and photographed by me. I’m a lecturer in management, a history writer and, unexpectedly, now a web designer in WordPress!

I began to build Essential London in 2017, mainly to get me through the City of London and City of Westminster guiding exams and then my MA in Historical Research – but now seeking to provide interesting content for residents of, and visitors to, this great city.

I hope you enjoy your visit to Essential London – and that you recommend http://www.essentialldn.com on your website and social media. Thank you!


If you like the blog, please subscribe via email.

Advertising or sponsorship

If you have any editorial enquiries or would like to advertise a product or service on the Essential London site, please send an email to: contact [at] essentialldn [dot] com. I am happy to consider ads and accept sponsored posts from companies that offer relevant market offerings.   Your brand will prosper by reaching a high value demographic and by having an association with a high quality, independent and premium site for which I am fully accountable.   Please contact me for a quote.

Site statistics

Essential London has over 9,000 USA/UK based direct followers*.  This is spread across various social media platforms (4,700 followers) and email (4,500 subscribers).  The website receives around 1,500 unique visitors and 3,000 page views per month.   I am active in all areas of social media, including Instagram, Twitter, Facebook Page, Pinterest, LinkedIn as well as forums and online communities like Quora.

*Blogs from the site also reach around 280,000 members of other social media channels, such as Facebook Groups.


For more information or to contact us please email: contact [at] essential london [dot] com.

Thank you!