About

Welcome.  Thank you for visiting ‘Essential London’.

‘Essential London’ explains the culture and history of London – by exploring the best sights, hidden gems and areas that are off the beaten track.

Photograph of Callum Moy

Essential London is researched, written and photographed by me, Callum Moy. I’m a consultant and lecturer in management with a love for London past and present – and, unexpectedly, now a web designer in WordPress!


I began to build Essential London in 2017, mainly to get me through the City of London and City of Westminster guiding exams and then my MA in Historical Research – but now seeking to provide interesting content for residents of, and visitors to, this great city.

I hope you enjoy your visit to Essential London – and that you recommend http://www.essentialldn.com on your website and social media. Thank you!

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If you like the blog, please subscribe via email.

Advertising or sponsorship

If you have any editorial enquiries or would like to advertise a product or service on the Essential London site, please send an email to: contact [at] essentialldn [dot] com. I am happy to consider ads and accept sponsored posts from companies that offer relevant market offerings.   Your brand will prosper by reaching a high value demographic and by having an association with a high quality, independent and premium site for which I am fully accountable.   Please contact me for a quote.

Site statistics

Essential London has over 9,000 USA/UK based direct followers*.  This is spread across various social media platforms (4,700 followers) and email (4,500 subscribers).  The website receives around 1,500 unique visitors and 3,000 page views per month.   I am active in all areas of social media, including Instagram, Twitter, Facebook Page, Pinterest, LinkedIn as well as forums and online communities like Quora.

*Blogs from the site also reach around 280,000 members of other social media channels, such as Facebook Groups.

Contact

For more information or to contact us please email: contact [at] essential london [dot] com.

Thank you!